Hi there, I’m Emily Nakkawita.

I am a quantitative-focused mixed methods consumer researcher and Psychology PhD. Currently, I work as a Researcher overseeing the Business Outlook space on the Commerce Consumer Insights team at Netflix, where I study the consumer preferences, behaviors, and motivations that drive the company’s longer-term global growth opportunities. Prior to Netflix, I spent several years as an academic researcher and earlier, nearly a decade as an advertising and media executive. Across 15+ years of work, I have led complex, collaborative, consumer-oriented projects in settings ranging from Ivy League labs to Fortune 500 companies.