I am a quantitative-focused mixed methods consumer researcher with a PhD in Psychology from Columbia University and 15+ years of experience leading complex, collaborative, consumer-oriented research projects across Ivy League labs and Fortune 500 companies.
I currently work as a Researcher on the Business Outlook Consumer Insights team at Netflix, where I am a member of the broader Commerce CI team. My work focuses on understanding the home entertainment landscape — including the habits, demographics, and barriers that shape whether people around the world choose to subscribe to or stay with Netflix. I bring expertise in all stages of the research process, from generating hypotheses and designing studies to collecting, analyzing, and visualizing data, with a particular strength in translating complex quantitative analyses into clear, actionable insights for a wide range of stakeholders.
The thread connecting all three phases of my career — advertising and media, academic research, and consumer insights — is a deep interest in motivation. As a marketer, consumer research illuminated my understanding of what drives target audiences’ decisions and behavior. In my academic research at Columbia, I investigated the fundamental motivational forces that underlie human attitudes and behavior, with a particular focus on how distinct motives work together in the process of goal pursuit. And at Netflix, I apply that same lens to understanding what motivates consumers’ entertainment choices on a global scale.