Category: Experimental Design
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Activities That “Fit” Multiple Motivations: How Motives Work Together To Drive Action
Research Snapshot The Situation: Past research had shown that different kinds of everyday activities “fit” distinct types of motivation. However, it was not yet known which kinds of goal pursuit activities are prompted when these motivations work together in combination. I proposed a 2×2 framework featuring four multiply-motivated activity types:…
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Taking Risks to “Keep Up with the Joneses”: How Motivation Affects Behavior After Others Gain
Research Snapshot The Situation: Previous research indicated that a particular type of motivation called prevention provokes risky behavior following an actual loss. However, it was not yet known whether prevention motivation would prompt similar risks after people fail to keep up with their peers’ gains. (While not an actual loss,…